Saudi Green Initiative
Challenge
To make a real impact, SGI decided to focus on the youth of Saudi Arabia. They wanted to educate and engage young people through a new sub-brand featuring a mascot. This friendly character would help make SGI’s message more relatable and fun, especially for kids. The mascot would explain SGI’s goals in a simple and understandable way, encouraging everyone to care for the environment.
Solution
In the past, mascots were just cute faces next to logos or on posters. But times have changed, and so has the role of a character in such initiatives. With the goal of educating future generations on sustainable practices and the importance of taking care of the environment, this kind of character wouldn’t be a simple mascot. This mascot was going to be a brand ambassador. Fully connected to the brand, the character would act as an actual member of this system, forever part of the journey. This was the initial target we needed to hit for the Saudi Green Initiative (SGI).
Results
Creating Namour was just the beginning. Like a newborn, he needed lots of love and care to make a strong impression. We proposed a detailed introduction for Namour, emphasizing the importance of this stage to the team. Namour’s grand debut was made through an animated video, allowing him to share his story and mission in a fun and personal way. This video was released on June 5th, World Environment Day, making a memorable first impression and sparking curiosity about our new friend.
Dream Farm Agency
Dream Farm Agency is a character-driven marketing agency. We provide marketing communication solutions driven by original characters that can be expanded into long-term brand assets. Our distinctive approach enables high-impact, consistent storytelling across various touchpoints, including emerging digital platforms. Our capabilities cover a full range of marketing solutions, all built around...
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