GE Capital
Increase Brand Awareness
Challenge
DIRECT MAIL IN THE MANY MILLIONS
Solution
-Wrote “GE Interest Plus – The Higher Interest Way To Save“ -Responsible for devising, designing and writing many printed pieces that were mailed to millions of GE Capital customers nationwide, Visa® cardholders, Sam’s Club® cardholders, even GE employees -Responsible for achieving measurable success, i.e. customer conversion -Created many graphics, posters and more for customer and internal GE Capital programs
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